While the business plan should have all the answers, investors, bankers and venture capitalists are shrewd and ask questions that may not be answered in the plan. Keep everything within reason. You'd be surprised at how many business plans are submitted with important data missing.
However, you can still make projections. Know your audience Write your plan using language that your audience will understand. Investors put an enormous amount of weight on the team—even more than on the idea—because even a great idea needs great execution in order to become a reality.
And you need to list all these planned action plans into your investment proposal.
Sources for this article include:. Exit Plan A sound investment exit plan is another important component of an investment proposal. For some products and services, you might want to describe use cases or tell a story about a real user who will benefit from and be willing to pay for your solution.
This is also known as your value proposition. How does your packaging compare to your competition? Remember, your goal is to keep your business plan as short as possible, so too much detail here could easily make your plan much too long.
Appendix If you need more space for product images or additional information, use the appendix for those details. That way, you will have a very engaging and compelling proposal that will entice as many investors as you like.