Case study lululemon swot
Lululemon internal analysis
They hold high value in both personal image and quality. Firms dependent on a low number of suppliers and manufacturers are highly susceptible to the operational fluctuations, time delays, and quality standards of these companies Desai, In fact, general health and wellness is womens number one reason for exercising Krol, Through crosstabs we found trends about these women. Strengths One of Lululemon's most noteworthy strengths is its unrelenting emphasis on quality. Jogging or Running is very popular forms of exercise, and yoga and aerobics both have indexes over Simmons, Survey results from this demographic showed that price was inferior to every other feature on the very important scale. A large portion of this group works out at home , because finding time to go to the gym is hard when there is a lot to do during the day Simmons, Although the SWOT analysis is widely used as a strategic planning tool, the analysis does have its share of limitations. Luluheads are a group that follows these brand ideals strictly. Dessler, G. According to recent research on exercise trends, exercise is becoming more and more integrated with technology Krol,
Common Lululemon consumers seem to abide with most of the principles set by Lululemon. Under Armour holds a steady state in the mature stage of their life cycle Simple Way.
Lululemon competitive advantage
These brand ambassadors are the ones who contribute to Lululemon blogs and truly are part of the modern yoga community. They want to stay trendy while maintaining a respect to their environment. The biggest reason these women workout is to either lose or maintain weight. Similar products at Nike or Under Armour sell for much less. Desai, K. It represent a great opportunity for Lululemon Athletica Inc. The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories. Dessler, G. Integrating what we found out about the common demographic, with research about those who wear Lululemon, was the best way to grasp who these people are. The women currently wearing Lululemon are generally in their late thirties to early fifties, and have high household incomes. Survey results from this demographic showed that price was inferior to every other feature on the very important scale.
Not highly successful at integrating firms with different work culture. Lululemons foundation is yoga-wear for women, so this growing trend is encouraging for their future success.
Case study lululemon swot
Weakness of Lululemon Athletica Inc. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too. While competition remains fierce, we think that the strength of its brand, particularly with its core customers of working, fit women, should allow LULU to remain a dominant player in the retail athletic industry. These consumers have turned into almost a brand of people known as Luluheads. The Luluheads [those who wear Lululemon head-to-toe] are everywhere, at least in neighborhoods where wealth and some groping toward spirituality coincide Urstadt, Lululemon's implementation of its subsidiary brand, Ivivva, is also helping to diversify its expansion activities by opening up channels to new market segments MarketLine, Considering over two-thirds of Americans are overweight. However, the Multi-Attribute Model dictated that the target audience mentioned Reebok numerous times. Insights: There are many conclusions that can be made from information about our primary target. Certain capabilities or factors of an organization can be both a strength and weakness at the same time. Organizations also assess the likelihood of events taking place in the coming future and how strong their impact could be on company's performance. Is the "Yoga Bod" the new skinny? This high percentage is due mostly to sedentary jobs and activities and poor eating habits. Athleta: Athleta is a subsidiary company owned by Gap and caters specifically to women. They feel that their product is the breakthrough equipment for all athletes to achieve a higher level of talent and expertise.
The focus will be on running, training, and yoga as it diversifies its staple offerings and builds out its seamless program. Insights: Women ages fit the demographic of the typical Lululemon consumer.
According to the Census, this group should be at least 22, people in size. Since the Lululemon's brand is less matured in these areas, it should consider expansion in these regions as well, but at a more cautious pace.
New environment regulations under Paris agreement could be a threat to certain existing product categories. California Management Review, 54 3pp.
Women aged report to believe that Eco-friendly products are of higher quality Simmons, InAdidas started the Adidas by Stella McCartney campaign, which is primarily directed towards style for the active woman by improving quality and color options Adidas.
Firms dependent on a low number of suppliers and manufacturers are highly susceptible to the operational fluctuations, time delays, and quality standards of these companies Desai,
based on 24 review