He decided that Smith would be better served with guidance and caring than further punishment. Know The Purpose: What are you trying to accomplish with your speech? Always be looking for places to tie back and reinforce earlier points.
You need to know your audience, the required length, and the purpose or topic. If the article appears on a website or in an e-zine, the article must include a link to a page in the MentalGameCoach website.
It's a small slice of heaven, isn't it?
Audiences expect two things from a speaker: A path and a destination. That approach is a recipe for writing neither good speeches nor good soundbites. Educate, inspire, entertain, argue a point? It is always tempting to tell as much as you can about a subject, but this will confuse and overwhelm your audience.
Tailor your speech to their knowledge and their interests. Consult government sources for statistics. They were just guests. Try examples from history, current events, and your own life. But we also know that a great speech is capable of changing the world.